How to Become a Qualified Web Writer?

The need for a freelance web writer in our society

In recent years, society has evolved considerably. You think that websites create themselves. It is web writers who are the originators of articles. They inform about a subject while rephrasing and grabbing the internet user's attention. The presence of the Internet, the birth of blogs, and online newspapers have made the profession of web writer indispensable.

Every qualified web writer must draft the editorial charter, as well as the guidelines provided by search engines like Google. The web writer is the specialist of content on the Internet. They are a key player in the digital communication of any company. In the first part, we will study the necessary skills that a freelance web writer possesses.

In a second part, we will look at the training necessary to become a web writer.

What skills are necessary to be a freelance web writer?

The web writer masters content writing

By nature, they are the king of writing on the Internet. Moreover, they have a peculiar trait: they are curious. Curiosity is the essential quality a web writer must possess. Their writing is intended to generate a certain interest in the reader. It is an encouragement to read further. The web writer always aims for perfection. To enhance their writing, they may use a spell checker but they master spelling and grammar. The writer has an excellent synthesis ability.

The web writer writes quickly and well

Additionally, the freelance web writer works independently and is fast. They must possess certain skills:

• They elevate writing,
• They can make it enjoyable,
• Dynamic,
• Concise,
• Quickly understandable.
• Innovative and creative.
• Relevant.

The writer is responsible for conducting research, managing writing and proofreading, as well as various corrections. Thus, they are indispensable.

What training is necessary to become a web writer?

Necessary training to become a web writer in the information-communication field

LLRedac reveals the keys to becoming a web writer. Therefore, you should pursue training as a SEO web writer. Note that there are only a few university programs since the web writer profession is very young. At university, there is a communication-information track. It is one of the flagship courses of the university. LLRedac strongly advises you to continue your studies in communication after a degree. This way, you specialize and obtain a dual competence. It is possible to earn a specialized master's degree in one of the communication sectors. Nearly 200,000 people work in multimedia-related jobs within various communication agencies and also in national higher schools specializing in IT. In fact, for about 4 years, many schools have offered specialized master's training in digital communication. This will allow you to work as a web writer and SEO consultant later.

Train with CNED

The web writer can start training with CNED (National Center for Distance Education). They offer training with diploma attainment. Whatever situation you are in, you will receive distance education and learn to write for the web.

Scribeur Training

Some platforms like Scribeur offer online training for the profession of web writer.

Different schools for web writing

• LLRedac recommends a path in journalism school at IEJ in Paris. It specializes in the publication of multimedia content taught in the M1 class called "web printed press."
• Additionally, inquire at the SupDeWeb school.
• You may consider a master's in French literature at a university in Créteil or at the Sorbonne.
• The Greta offers a training program for writers.
• CDMA also provides training.
• Or else ESJ in Paris and Lille. Know that in Lille, there is a large Oriane school that offers web writing training.

Literary high school diploma level

If you acquire solid skills, namely obtaining a general literary baccalaureate and having very good spelling as well as impeccable grammar, there is no need for further higher education training. The profession can be learned in a self-taught manner by surrounding yourself with specialized digital agencies. This is sufficient to become a good freelance web writer.

Necessary SEO training with specialized agencies

LLRedac recommends you seek information and undergo training with independent writers and various specialized agencies in your region, which will teach you the basics of the profession.

What are the existing opportunities for freelance writers?

A freelance SEO web writer is not a novelist. LLRedac emphasizes this point: becoming a SEO web writer is not at all about being a writer, let alone a journalist. University courses in communication or specialized studies are just a plus for freelance writers.

But do they suffice or guarantee a distinct career?

Learning is not enough. To succeed in a freelance writing career, it is essential to create an attractive online portfolio. The home-based web writer job and web writing require applying web writing techniques while utilizing SEO techniques. The web writer inserts keywords, structures the text, and places them in strategic locations. They ensure the importance of the semantic field in SEO, while respecting text length. Thus, you can work as a freelance web writer. They love words and appreciate writing. Furthermore, they are very curious and develop subjects covering multiple themes. Writing is a profession that can ensure income.

Mastering SEO writing and the possibility of working as a web writer abroad

Their specialty is mastering content and SEO rules. They are an SEO consultant for WordPress. Since they specialize in SEO, they speak English. When working in IT, one must master the SEO language and know how to speak English. The web writer loves languages and is constantly thirsty for learning. They aspire to be free. LLRedac reminds you that you practice as a freelance web writer and can work from abroad with only a good Wi-Fi connection.

Generating work with written content

The written content must always be very relevant. Companies need web writers. Take, for example, a hairdresser who has just opened their shop. For instance, they need to get known on the web. A web writer can optimize their Facebook page and create written content:

• The article is interesting and correct
• Provide an effective and relevant response to various Internet users' questions
• Associate different events with an agenda

Our generations appreciate writing and are very curious. Most prefer searching for an article on the Internet rather than watching a video on YouTube. For a business manager, whether a hairdresser or a restaurant, it takes them an average of 6 months, while for a web writer it will only take a few weeks. LLRedac advises you to plan regular evaluations. Moreover, plan a schedule and a good methodology: especially organize yourself. Manage your rates along with your declarations and invoicing. Boost your network by exchanging ideas with other web writers. The profession of web writer has another facet, that of writing for various voice assistants: this will be the subject of our next paragraph.

Responses provided by connected devices

LLRedac thinks here of various voice assistants using artificial intelligence. Some answers from assistants are written by web writers. The internet giant launches a new speaker and voice assistant that operates solely by voice. It is called Google Home. We also find Alexa very important in France. It operates on Wi-Fi and benefits from voice command. It offers multiple services to its user. Alexa possesses artificial intelligence. It answers the most mundane questions. Thanks to voice, it controls the entirety of the house. You may be called upon to write content for these various voice assistants.

Career advancement prospects

Career advancement prospects include becoming an SEO consultant or blogger and thus making money writing. It encompasses different facets with diverse career advancement prospects.

SEO Consultant

One must master SEO. They optimize the pages of a website and the articles they write. The goal is to have it appear on Google's first page. They will have a targeted clientele as they mainly target all website owners.

Professional Blogger

Income is generated through blogs, including sales of digital products and the numerous online courses offered.

Consider Copywriting as well

The vocation is commercial. The reader must be very attentive to the content and appreciate the articles, loving the way they are written. This is referred to as enchanting the reader. This drives every reader to make a purchase.

What do we mean by writing guidelines?

Writing guidelines define the number of words to write, the typology, the font, as well as the keywords to format. Do not overlook any information that would help inform the reader.

Writing Advice

To succeed in digital content strategy, the writer can use 1.fr or other tools. They will thus write unique and relevant content for the audience. They must avoid plagiarism and be involved in the writing. They master writing and referencing rules. The objective is to produce quality and relevant content to rank on search engines. They must produce optimized content for search engines to position the articles on search engines and appear on the first page.

Content Integration

Equipped with solid foundations in the various CMS, the digital copywriter can directly integrate textual content onto websites.

What status to adopt as a web writer?

You have decided to launch yourself as a web writer and wish to create your business. So the question arises: what status should you adopt? Or, what status would suit you best? In any case, LLRedac enlightens you on the various legal statuses available as a web writer. Regarding the profession, you will not have many expenses as you only need an Internet connection and a computer. Concerning the personal taxation of the web writer, they are subject to income tax or corporate tax. Regarding social protection, the salaried web writer does not have the same regime as the independent web writer. However, they can be affiliated with social security.

Different legal statuses existing in France

To become a web writer, legal statuses are divided into 2 parts: classical statuses and hybrid statuses.

CLASSICAL STATUSES

Presentation of a sole proprietorship

This consists of a natural person who has exclusive ownership. Every entrepreneur in web writing is subject to income tax. You do not need to provide any capital or deposit any status. You can employ employees and interns.

Micro-enterprise

The micro-enterprise used to be called auto-enterprise. It is very common in France and frequented in the web writer profession as the registration procedures are simple and quick. LLRedac invites you to consult the Urssaf site, which is the official site dedicated to auto-entrepreneurship.

Sole Proprietorship

This status is similar to that of a micro-enterprise. The sole proprietorship status requires appearing in the Official Journal in the same way as a 1901 law association. Moreover, income tax is calculated solely based on the result obtained.

Individual Limited Liability Enterprise (EIRL)

This is individual. It must be completed with a declaration of unseizability. This system has been in place since August 1, 2003, with the sole economic objective of protecting the main residence of the individual entrepreneur.

Single-member Limited Liability Company (EURL)

You are solely responsible for your business. This status requires knowing how to keep accounting records. LLRedac advises you to hire an accountant.

Limited Liability Company (SARL)

This company is the most common type. It is often likened to the EURL. The SARL can consist of 2 to 100 partners.

Public Limited Company (SA)

There can be 5 shareholders for 5 years. It consists of a board of directors made up of between 3 and 18 members. You can choose and create this type of company as a web writer.

Simplified Joint Stock Company (SAS)

This company is necessarily represented and directed by a president. They are subject to the general social security regime.

Simplified Joint Stock Company with Sole Partner (SASU)

The SASU is managed by a single individual. They also benefit from social security coverage. LLRedac indicates that depending on their professional situation, this status may be interesting for someone starting out as a web writer while continuing to receive unemployment benefits or a disability pension.

Hybrid Statuses

LLRedac has examined various existing statuses, namely classical statuses. Now, know that hybrid statuses exist, allowing you more freedom.

Wage Portage

Through wage portage companies, you can be both independent and salaried. Once the contract is signed in CDD or CDI, you can be an employee of the portage company. The client only signs a contract with the company while being attached to the social security system, benefiting from mutual coverage and contributing to unemployment. The advantage is that if your client does not pay you, they cover you. Your main mission is commercial; you seek clients. You will receive a salary, and additionally, all your expenses are covered. We all consider administrative formalities too burdensome and tedious. Here, they are automatically taken care of.

Activity and Employment Cooperative (CAE)

This cooperative is close to wage portage but different. You test your project for 3 years. This is referred to as CAPE: contract for support for a business project while continuing to receive allowances if you are registered as a job seeker or not yet an employee; all your travel expenses are reimbursed. If your business does well, you can declare yourself as a salaried entrepreneur. You will pay employer and social charges. Generally in the early stages of activity when one is unsure, you can start serenely as a web writer. Once you are confident, leave the cooperative to become your own managing web writer. LLRedac has presented the different statuses that the web writer profession can adopt. It is now up to you to choose the one that suits you best.

How can the writer enrich their client base?

Writing platforms

To successfully start in the profession, one must begin with platforms. There are all sorts of platforms on the market in France and internationally.

Textbroker

In Germany, there is the Textbroker platform created in 2005. It specializes in web content writing platforms.

Scribeur

There is the Scribeur platform, which is quite recent. Established on May 18, 2017, it specializes in the activities of advertising agencies based in Isère (38) originally from Grenoble.

Woizi

You will also find the platform Woizi, which is an entity of the Creaperf company, a multi-faceted digital agency dealing with design and content creation for articles covering various themes: politics, communication, marketing, health, sports, fashion, beauty.

Atenao

From an international perspective, "Atenao" is a platform specializing in translation and correction.

Greatcontent

This is a content writing platform that brings together authors and clients, with Mr. Jean Boudin as its director.

Active prospecting on social networks

LLRedac emphasizes this point: prospect on social networks. Thus, LLRedac will show you how important it is to meticulously build your business development action. We advise you to prospect on Facebook, LinkedIn, and Viadeo. The goal of social networks is to develop your business and increase your turnover. You will see it in our next article.

LinkedIn is key for your company's digital marketing

Thanks to LinkedIn, you increase your turnover. Create your company page, mentioning your company's name and your professional email address. LinkedIn is the best marketing guide for companies. The LinkedIn platform has 562 million users. Most CEOs of large companies use it. The information provided to LinkedIn by Hootsuite and completed company pages generate a massive amount of traffic. They receive twice as many visitors as others and also more followers than their competitors. LLRedac recommends you create a winning strategy on LinkedIn for your business. The Art of Telemarketing

Creating a contact database with information

To start, create a contact database using various information. This can include contacts taken at trade shows, web forms filled out online, or directly at fairs. Subsequently, you buy targeted lists by clarifying the profile of the future client.

Maintaining reliable quality data

Always aim to obtain an operational prospecting base. Every web writer must be very attentive to the quality of the collected data (for example, think about the validity of the phone number). When filling out a form, you must not make mistakes. Constantly check the filled data. With these marketing strategy techniques, you target prospects. They may not have direct purchasing potential, but they play a key role in the market. Therefore, if you want new clients, register on LLRedac.