Google My Business is now Business Profile

Developed by Google, Google My Business is a free tool that allows businesses to interact with their customers. Google My Business also enables businesses to understand their marketing performance and improve their web presence. This web application has recently undergone some changes. Indeed, Google My Business is now called Business Profile. What is it exactly about? Find out!

What changes for businesses?

The changes introduced by Google in Google My Business bring a bit more simplicity in managing business profiles on Google. Indeed, you can now simply search for your business name on Google. Furthermore, a business can directly access its profile in the Google Maps web application.

From this web application, you can verify and claim a business profile. Additionally, you are able to resolve various issues such as those related to the suspension of your business profile. It will now also just take typing ‘My Business’ in the Google search bar to access your business profile.

Soon, several additional options will be deployed on Google Maps and Search to continually help businesses better develop their web presence. You will also be able to better understand your SEO and marketing performance.

Moreover, the web back-office of Google My Business will evolve to become Business Profile Manager. Thus, it will be able to manage businesses with multiple business profiles. These larger businesses will still have the ability to manage their individual profiles from Google Maps and Search.

The Business Profile Manager will also prove useful for SEO professionals. It will be particularly suitable for SEO professionals managing the profiles of multiple businesses at once. It should be noted that these different ongoing changes are just the prelude to the complete disappearance of Google My Business in 2022.

The new features of Google Business Profile

For small businesses, several new features are planned. From their profile, these businesses will be able to interact with their customers on Maps and Google Search.

Indeed, a business will be able to claim and verify its profile from Google Maps and Search. With Google Business Profile, businesses will gain access to direct messaging. They will also receive read receipts for the different messages they send.

Google Business Profile allows businesses to have a call history. Thanks to this, they will be able to follow up with customers via missed calls. However, it should be noted that this feature is only available for verified businesses in Canada and the United States.

How do you manage your business?

To see a business already claimed and verified by you, simply go to Google Maps or Search and look for your business name. You then access the options to manage your business profile.

It should be noted that on Google, it is the business profiles located in Google Business Profile that feed local search. Several changes are indeed planned for Google My Business, however, the SEO tool to optimize the business listing remains relevant.