Communication Writer: Broadcast Your Webinar

The webinar

With the evolution of technology, we are now witnessing online sales, online courses, and even online conferences. Thus, there is no longer a need to travel to attend a meeting or a conference. You just need to be connected. The webinar is a meeting that takes place online collectively. It is crucial to ensure its proper dissemination. Several tools help you to broadcast your webinar. There are paid tools and free tools. Discover in this article some tips and ideas to broadcast your webinar.

Why organize a webinar ?

The webinar is one of the contents that can be adopted by most companies. It is perfectly suited for B2B companies, regarding internal and external communications. For B2C companies, the webinar is only useful for internal communications. Indeed, the webinar is very interesting due to its immersive and engaging characteristics. It allows capturing the attention of those who prefer to watch rather than read.

Paid tools for broadcasting a webinar

Several expensive tools allow you to broadcast your webinar. Among them are: Cisco Webex, Hangout Business, Go To Webinar.

Cisco Webex

Cisco Webex is found in the category of major publishers. It is one of the pioneers of enterprise video. It is a very useful tool for large companies that regularly broadcast their webinars. For small or medium-sized businesses, Cisco Webex is not ideally suited in terms of integration and usability. Cisco Webex has the capacity to gather up to 3,000 participants. It can also deliver replay videos simultaneously to up to 40,000 people.
The basic features of Webex are priced very affordably. When you opt for Cisco Webex, you will only need to pay a sum of €17 every month. If you plan to host very important events, you should then contact the Webex sales teams. Like Zoom, Webex also offers a free option that allows you to get a better idea of the service.

Hangout Business

Hangout Business is a tool that provides you with virtual rooms. It can simultaneously host about 5,000 users. You have the option to use Hangout Business without a Google email account. When you choose the free version of Hangout Business, you will have only ten participants at most. The cost of Hangout Business is €17 per month. It includes options such as geolocation, analytics, and scheduling.

Go To Webinar

Go To Webinar is an ideal solution that allows you to conduct webinars. The virtual rooms of Go To Webinar can accommodate up to 1,000 people simultaneously. It is a platform designed for companies that regularly organize webinars with hundreds of participants. It is a tool that provides you with very efficient screen sharing. Go To Webinar offers you a seven-day free trial. This period allows you to assess the quality of the platform's services. After this period, you will start paying €89 per month for 100 participants.

Free tools for broadcasting a webinar

Three free tools for broadcasting a webinar grab our attention. They are: Zoom, Join me, and Zoho Meeting.

Zoom

Zoom is a very interesting video conferencing tool. It offers impeccable free features. Its setup is very simple. Zoom also provides excellent image and sound quality. It is a free tool for freelancers or bloggers. When you wish to organize an important webinar, such as a dashboard, you must choose the “business option” available from €18. This allows you to benefit from the necessary and more advanced features. If you are a user, you can pay €12 per month.

Join me

Join me is also a free broadcasting tool that is not to be underestimated. It helps you easily invite people without any registration formalities. You simply need to click on the invitation link to join the webinar. When the guest does not have a good connection, you may experience disconnects during the webinar. Therefore, it is important to ensure the quality of the connection. Join me is free, but at a cost of €18 per month for those who choose the pro option. It is an option that accommodates more than five people with scheduling.

Zoho Meeting

Zoho Meeting is one of the best tools that help you broadcast your webinars. It provides you with a comprehensive base for promoting and broadcasting your webinar. You have the option to insert registration links, which allows you to have enough participants. Zoho Meeting is incorporated into the ZOHO software suite. When you opt for the free version, you are entitled to five participants. On the other hand, the paid version at €8 per month allows for 100 participants.

Special tools for broadcasting a webinar

After the paid and free tools for broadcasting a webinar, the special tools like Webikeo, Jet Webinar, and Livestorm interest us.

Webikeo

Webikeo is a tool that helps to find an audience. In addition to the virtual room, it has a communication package that allows you to broadcast your event within the Webikeo community. This is ideal for you when you do not have prospects or clients. To benefit from Webikeo, you will need to budget about €1590 per webinar.

Jet Webinar

Jet Webinar combines both the broadcasting of webinars and marketing automation. It allows you to repurpose your content like a blog article. It takes into account the lead nurturing process. For 100 participants, you will have to pay €86 per month and €327 per month for 500 people.

Livestorm

Livestorm is a simple and intuitive tool. It is mainly intended for companies that use webinars for recruiting or lead generation. The monthly rate for Livestorm is set at €99 for 100 participants, €199 for 250 participants, and €299 for 500 participants.

What is a Webinar?

A webinar is a direct collective meeting via the Internet. This word originates from the contraction of the terms web and seminar.

When to hold a Webinar?

The study also informs us about the best time to choose for promoting a web seminar. The most sought-after slot is between 8 AM and 10 AM (of course, the times vary depending on the marketing channel used and the business sector).

How does a Webinar take place?

A Webinar operates based on a screen sharing system. The organizer shares a PowerPoint document, a folder on their desktop, and then gives their oral presentation as they go along. The audience can, on this subject, ask written or verbal questions.

Why hold a Webinar?

A webinar allows for communication. It enables you to share content to inform your employees about company news. No matter where your employees are located, you have the ability to conduct meetings with your employees wherever they may be.