LinkedIn Premium

What is LinkedIn Premium for?

Overview of LinkedIn Premium

LinkedIn, the professional social network par excellence, offers its users an improved version called LinkedIn Premium.

This paid plan grants access to exclusive tools and services to optimize their presence on this platform and increase professional opportunities.

Why is it important to have LinkedIn Premium?

In an increasingly digital world, having LinkedIn Premium is a real asset to stand out.

Whether for job searching, recruiting candidates, developing your business, or establishing professional relationships, this advanced version offers many advantages.

Objectives of the article

This article aims to detail the features of LinkedIn Premium, explain how to subscribe, and discuss the costs associated with each plan. We will also address the importance of choosing between the different offers, ranging from Premium Career to Recruiter Lite, as well as Premium Business and Sales Navigator.

Features of LinkedIn Premium - Access to statistics and research tools

Profile Statistics

LinkedIn Premium offers detailed access to profile statistics.

You can find out who views your profile, obtain data on the companies and positions of visitors. This information helps you understand how you are found and what your prospects are.

Advanced Search Functions

The Premium version of LinkedIn expands your search capabilities. With advanced filters, you can more precisely target profiles, whether for job candidates or to find new clients.

Incognito Mode Browsing

This feature allows you to view other members' profiles anonymously. This can be useful when searching for candidates or opportunities.

Highlighting your professional profile

The "Open Profile" option

This option allows you to be contacted for free by all LinkedIn members, even those not in your network. It's an excellent way to make yourself available to a wider audience.

Customizing your profile

With LinkedIn Premium, you can further customize your profile by adding specific sections, highlighting certain skills, and including a professional profile banner.

Showcasing your skills

LinkedIn Premium allows you to showcase your skills through the LinkedIn Learning tool. You have access to a multitude of courses to enhance your skills and highlight them on your profile.

Facilitating connections with professionals

The "Premium" badge that attracts attention

Premium members have a special badge on their profile that indicates their Premium status, thus attracting more attention to their profile.

Sending personalized messages without being connected

LinkedIn Premium allows you to send direct messages, called InMails, to people who are not part of your network.

These messages can serve to introduce more personalized connection requests, request recommendations, or simply engage in professional conversations.

Access to the "Who's viewed your profile?" section

LinkedIn Premium also gives you access to the list of people who have viewed your profile, providing a unique perspective for connecting and expanding your network.

How much does LinkedIn Premium cost and how to subscribe?

The different subscription offers

The Premium Career offer

Ideal for job seekers, this offer provides access to professional development courses on LinkedIn Learning, the ability to see who has viewed your profile, and tools to stand out to recruiters.

The Premium Business offer

Perfect for professionals looking to expand their network, this offer gives access to company and market data, as well as insights on industry trends.

The Sales Navigator offer

Designed for sales professionals, it provides tools to identify and reach prospects, including personalized recommendations and CRM integration.

How to subscribe to LinkedIn Premium?

Online subscription

Subscribing to LinkedIn Premium can be done directly online on the LinkedIn site. You will need to choose the offer that best suits your needs, then follow the instructions to finalize your subscription.

Accepted payment methods

LinkedIn accepts several payment methods for the Premium subscription, including credit and debit cards, PayPal, and others depending on your region.

The unsubscription process

If you decide that LinkedIn Premium is no longer necessary, you can cancel your subscription at any time. However, it is important to note that the cancellation will take effect at the end of your current subscription period.

 

Therefore, LinkedIn Premium, despite its cost, offers a set of powerful tools that can enhance your visibility, increase your network, and help you achieve your professional goals.

Whether you are a job seeker, a sales professional, or simply someone looking to stand out on the world's largest professional social network, LinkedIn Premium has something to offer. It's up to you to decide if the benefits outweigh the subscription price.

Find all our articles on digital communication.