Communication: a Digital Strategy

Semantics and Communication

Every communication involves at least two entities deciding to share information about a given theme.
It is about creating a relationship with others, exchanging knowledge or emotions through a language that the interlocutor or an assembly recognizes.
Adequate semantics is crucial. An innocuous word can be joyful or deadly.
It depends on the person intercepting it. The bond is established in the form of direct speech, in different ways or through tools.
If the exchange is oral, it occurs through telecommunication (telephone, video conference, like the Zoom application) or written (via emails, postal mail…).
Thus, each interlocutor can have their say and initiate an exchange, whether it is stormy or calm.
As a result, everyone can influence the other either consciously or unconsciously.
For the connection to flourish, it is necessary to remain attentive to the responses.
This requires a true capacity for observation and an aptitude for discernment.
What the other says influences my own reactions and vice versa.
Thus, people bond and unbond amidst total ignorance.
Because the absence of communication is also a way of expressing oneself.

“A silence as a response is sometimes better than a long speech,” says the saying.

On the opposing side, one can discern meaning through introspection and questioning.
Communication is still there, present within a justice announcement that would condemn to life imprisonment or grant freedom to a detainee. It also alerts a small gathered group, but can teach a thousand subjects to an audience present at a seminar. Communication makes its entrance with a flirtatious wink to signify to the elected official their current enthusiasm and desire for it to continue.

Conversely, a simple blink can prove harmful or sarcastic.

Communication and Marketing

Communication is thus sensitive… It establishes itself in a hand that protects, orders, or designates. The conductor knows this well. At the slightest movement, the score he conducts influences the interpretation, just like the orders a commander shouts to his troops on the battlefield.

A matter of codes to master and the ability to decipher them.

Businesses have understood this. They have made it their battle horse internally, for developing good and smooth communication within teams, but also externally, during the launch of a product. Again, com reigns supreme. The concept is chosen, the design studied, the colors decided, the universe defined, and the image created.

It is the marketing department that takes on all these steps based on a target it defines in advance. It is up to advertising agencies to establish a catchy concept, a media plan, and a promotional campaign for the official launch on the market.

But not only that, the organization of a launch event is sometimes necessary. It allows the invited press to learn about the product's qualities, and thus disseminate them in the editorial content of a daily, weekly, or monthly publication. Com is essential and indispensable in everything. It promotes knowledge and understanding.