Search Engine Optimization SEO

How to achieve the best ranking in SERPS?

In the past (this is just a guess!), the best way to get your site to appear in the results of search engines was to ensure that the META tags of your HTML code allowed search engine bots to discern the content of your site. The problem is that some sneaky site owners, knowing that SEO is a business that should be left to professionals, started filling these tags with keywords that had nothing to do with the site.

META Tags

Today, META tags have nothing to do with ranking in search engines. The truth is that if you want to achieve the best ranking in SERPs (search engine results page), you need to start developing your site with user-friendliness in mind.

You should use your META tags to indicate to bots and spiders the content of your site, not to try to manipulate search engine rankings.

When I started doing online marketing, I knew nothing about natural SEO. In fact, my first attempts at optimization contained some rather "dirty" tricks.

By the time I learned what SEO was and how to use it, my sites were rarely well-ranked. There is no doubt that my meta tags played an important role in my sites' ability to rank well.

However, the idea of "meta tags" and page relevance dates back a long way, very far. In the early days of the Internet, search engines used META tags to rank sites. However, people figured this out and started filling META tags with keywords that had nothing to do with their sites.

The limitations of search engines then became limited, and search engines had to modify the formula to reduce this problem.

Today, META tags have become an asset for a site. Search engines discover the content of a site, and if it is user-friendly, they rank it better.

Creating and using a META tag?

If you are interested in search engine optimization as a SEO writer, META tags are part of the overall data that search engines will accept to present for your website. These tags  consist of keywords, description, and author, although it is believed that these tags no longer carry as much weight as they used to.

They are still worth implementing, but only if you understand their use and appropriate placement.

You should use these tags in the title and description of each page.

The keywords you place in these tags tell search engines what your site is about.

For example, you have a website about computers. You want to ensure that when users search for "computers" in a search engine, your website appears at the top of the list, or at least near the top.

By using "computer" as a keyword, you are indicating to search engines that your site is relevant for searches about "computers" or "computer companies." You should design your site in a way that makes it easy to navigate and that text links are used to help users find what they are looking for.

If your site is good and easy to use, they will want to bookmark it.

By using your site in favorites, you will benefit from all the favorite sites. Think regularly about using H1 and H2 title tags. Use bold and italic characters if necessary. You should also limit your body text to a maximum of 500 words.

And finally, as a SEO writer, keep it simple. You don't need to add bells and whistles when writing your main text. And don't forget to limit navigation links as much as possible.

Find all our articles on SEO writing.